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Network Marketing: “Sizzle Product”

One diversion that is often created by your own network marketing company, when new products or services are introduced. Often, it’s what we call a “sizzle product:–a new, exciting technology or specialized niche item that causes affiliates to lose all decorum and sense of propriety. Irrational comments and erratic behavior on the part of new affiliates generally accompany the announcement of these new products. Especially when a major field leader joins in the fever, the “sizzle product” Scatter Bomb can be quite devastating.

This type of Scatter Bomb fever began in one network marketing company with something as innocent as simple math when an affiliate calculated that he would earn an extra $30,000 the next month if everybody in his group ordered just one of the newly released product. It progressed to the point where frenzied medical doctors rented warehouse space and taught medical assistants how to operate fork lifts in order to warehouse the supply which would result in $20 million of profits next year.

What made this situation all the more frightening was that this frenzy occurred when no one had yet seen or even used the product, and no studies about the product had been released. All this activity stemmed from rumors that the new product was really great and that everyone in America would be in lines a mile long to purchase it. Company leaders dropped the hint that the supply was limited and could become back-ordered, thereby keeping the fever at a high pitch as affiliates bought more than they needed to be sure they didn’t run out.

 

They saw thousands of victims of this misdirected activity and, even a year later, some affiliates were still distracted from building their network marketing business. Some were threatening to sue everyone in the knows world, and orders were still angry over the $20 million they lost.

Network Marketing: Protect Against The Scatter Bomb

So how do you protect our affiliates and our distributors against this type of Scatter Bomb when it’s a new product from our own company? How do we maintain rationality in the face of a screaming frenzy initiated by our upline leaders? Well, I am not sure there is any protection, given the truth about greed and human nature.

When a good solid network marketing company releases a new exciting service or product, nothing can really keep people from becoming excited. Tell your leaders to try the new products and to recommend that everyone in their groups try them, but not mortgage their homes in order to buy them. Wait until the new products has fully proven itself before getting too excited.

What I have learned is that the real money is made a few months after the new products have proven themselves, not during the initial hype. If the affiliates jump the gun at the launch of a new foreign market they typically only last a few months in network marketing. Perhaps the biggest danger of all is that the launch of a new product or service, which has real sizzle, can scatter affiliates enough to shift their focus from selling financial security and time freedom to just selling the new product.

Most of all, maintain a balanced outlook with every new product. Don’t go overboard and build your presentation around any one product or service before it is a proven success. Frenzies never yield stable growth.

 

 

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